THE IMPACT OF DIGITALIZATION OF MANAGEMENT ON THE EFFICIENCY OF USING LABOR RESOURCES OF AGRICULTURAL ENTERPRISES
Abstract
Introduction. The current stage of development of the agricultural sector is characterized by the active introduction of digital technologies into production and management processes. Along with the digitalization of agricultural production, the digitalization of management, in particular, labor resources management, is becoming increasingly important. In the conditions of staff shortage, demographic and migration challenges, seasonality of employment and increasing requirements for labor productivity, effective personnel management is becoming a key factor in the development of agricultural enterprises.
Methods. The article uses a complex of general scientific and special research methods. The theoretical principles of digitalization of management and the efficiency of labor resources use are summarized using the methods of analysis and synthesis, induction and deduction, as well as systemic and process approaches. To assess the impact of digital management tools on labor productivity and the use of labor resources of agricultural enterprises, statistical methods, comparative analysis, economic and mathematical methods, and correlation-regression analysis based on official statistical data were used. The justification of the managerial effects of digitalization was carried out using institutional analysis, structural-logical modeling and generalization of domestic and foreign experience.
Results. As a result of the study, it was found that the digitalization of management ensures an increase in the efficiency of the use of labor resources of agricultural enterprises by optimizing labor organization, increasing productivity and quality of management decisions. It is substantiated that the integration of digital HR tools into the strategic management system and the development of digital and managerial competencies of personnel are key factors in the effectiveness of digital transformation. It is proven that the digitalization of the HR function increases the adaptability and resilience of agricultural enterprises, contributing to the preservation of human capital and strengthening their competitiveness in an unstable external environment.
Discussion. Prospects for further research should be associated with an in-depth quantitative analysis of the impact of individual digital management tools on labor productivity and the efficiency of the use of labor resources of agricultural enterprises. An important direction is the development of econometric models for assessing the effects of digitalization, taking into account the scale of enterprises, the level of automation and regional characteristics of agricultural production. It is also promising to study the impact of digital transformation of management on the formation of human capital, staff motivation and the stability of agricultural enterprises in conditions of crisis and military challenges.
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DOI: https://doi.org/10.35774/ibo2025.03-04.050
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