ENVIRONMENTAL MODERNIZATION AND COMPETITIVENESS OF THE UKRAINIAN FOOD INDUSTRY BASED ON THE PRINCIPLES OF A CIRCULAR ECONOMY

Abstract

Introduction. In the context of European integration and adaptation to the requirements of the European Green Deal, environmental modernization of the Ukrainian food industry is becoming an important factor in shaping the competitiveness of enterprises. The transition to circular production models entails the implementation of energy-efficient technologies, resource recycling, the development of environmentally oriented production management systems, and the integration of ESG principles into enterprise operations. This article aimed to study the specific features of environmental modernization of the Ukrainian food industry based on circular economy principles and to assess its impact on enterprise competitiveness.

Methods. The study utilized a combination of general and specialized scientific methods, including theoretical generalization, systems analysis, and comparison, to explore the essence of the circular economy, environmental modernization, and their impact on the competitiveness of the food industry. To assess the current state and development trends of the Ukrainian food industry, statistical and analytical methods were applied, using data from international organizations, the European Commission, the IEA, and the State Statistics Service of Ukraine. Logical generalization and structural analysis methods were used to substantiate the directions of environmental modernization, the development of circular production models, digitalization, and ESG-oriented management in ensuring the competitiveness of food industry enterprises.

Results. The study found that environmental modernization of the Ukrainian food industry based on circular economy principles is an important factor in enhancing enterprise competitiveness, ensuring resource efficiency, and adapting to international environmental standards. It is demonstrated that the implementation of energy-efficient technologies, digital resource consumption monitoring systems, waste recycling, and ESG-oriented management contributes to a reduction in production costs, increased productivity, and a stronger market position for food industry enterprises. Further development of circular production models requires an improved institutional environment, increased government support, the development of digital infrastructure, and incentives for investment in resource-efficient and low-carbon technologies.

Discussion. Future research opportunities include developing methodological approaches to assessing the effectiveness of circular production models and their impact on the competitiveness of food industry enterprises. Research into mechanisms for integrating Industry 5.0 principles, digitalization, ESG-oriented management, and environmental monitoring systems into the modernization of the Ukrainian food industry is particularly relevant. Further scientific substantiation requires government support for environmental modernization, incentives for investment, and the development of waste recycling infrastructure in the context of a war economy and European integration transformations.