GLOBALIZATION OF THE MARKET OF FLORICULTURE PRODUCTS: REGULARITIES, APPROACHES TO DEVELOPMENT AND PROSPECTS FOR UKRAINE
Abstract
Introduction. One of the significant economic trends of our time is economic globalization, which is a process of international institutional and economic unification and integration. The development of transport networks and means of communication contributed to the development of international trade, whose representatives, in turn, acted as a driving force of globalization. One of the manifestations of globalization of the world was the significant expansion of the market of floriculture products. Ukraine has a significant potential for the development of the floriculture industry due to favorable climatic conditions and geographical location. This opens up both new opportunities and poses new challenges to agricultural producers in Ukraine. producers to the global floriculture industry.
Methods. The theoretical and methodological basis of the study is a systematic approach to the consideration of social and economic phenomena and processes. In the course of the study, other methods were also used, in particular: abstract-logical – to understand the patterns of development of the processes of economic globalization; generalization – to highlight the two prevailing approaches to the development of the industry and the market of floriculture products in different countries, international tools of the floriculture business, the formation of research conclusions, graphic – to visualize the results of the study. Such methods as abstraction, analogies, monographic, etc. were also widely used in the work.
The results. The regularities of development of the processes of economic globalization in the world are analyzed and its significant impact on the state of the industry and the market of floriculture products is proved; two approaches (evolutionary and specialized) in the development of the floriculture industry in different countries are allocated; The most effective international tools of the floriculture business are summarized in 5 groups.
Discussion. The key to effective post-war recovery of the agricultural sector of the Ukrainian economy will be an emphasis on diversified sectoral development, in which the floriculture industry has proper potential. The successful use of globalization opportunities by the subjects of domestic floriculture will be facilitated by the establishment of elements of internal infrastructure along the chains of movement of floriculture products and the use of international tools of the floriculture business. This can be done more successfully through the use of measures of state and regional support of domestic producers, which will contribute to sectoral, regional and local development, solving the problem of employment, increasing the welfare of employed people and filling budgets of various levels, revealing the features of which it will be advisable to conduct separate scientific research.
Keywords
Full Text:
>PDF
References
Borshchevskyy, P., Deyneko, L. (1999). Doslidzhennya infrastruktury industrialʹnoho rehionu [Research on the infrastructure of an industrial region]. Ekonomika Ukrayiny [Economy of Ukraine], 12, 88. [In Ukr].
Butko, M. P., Solomakha, I. V. (2017). Formation of the domestic market for floristic products in the context of European integration: Monograph. Chernihiv : CHNTU. [In Ukr].
Demko, V. S., Svynous, I. V. (2023). Potentsial mizhnarodnoho spivrobitnytstva Ukrayiny v heoekonomichnomu prostori turystychnoyi haluzi [The potential of international cooperation of Ukraine in the geoeconomic space of the tourism industry]. Zbirnyk naukovykh prats Tavriysʹkoho derzhavnoho ahrotekhnolohichnoho universytetu imeni Dmytra Motornoho (ekonomichni nauky) [Collection of scientific works of the Tavria State Agrotechnological University named after Dmitry Motorny (economic sciences)], 2 (48), 38-50. [In Ukr].
Korchynska, O., Babicheva, O., Drozd, M. (2023). Sutnist dydzhytalizatsiyi ekonomiky ta yiyi vplyv na rozvytok marketynhu [The essence of digitalization of the economy and its impact on the development of marketing]. The essence of digitalization of the economy and its impact on the development of marketing [The economic discourse], 3-4, 55-63. [In Ukr].
Levandivskyy ,O. T. (2014). Ahrarni vidnosyny v umovakh svitovoyi ekonomichnoyi intehratsiyi [Agrarian relations in the conditions of world economic integration]. Visnyk Prykarpatskoho universytetu. Seriya: Ekonomika [Bulletin of the Precarpathian University. Series: Economics], 10, 44-48. [In Ukr].
Lupenko, Yu. O., Kropyvko, M. F. (2013). Ahrokholdynhy v Ukrayini ta posylennya sotsialnoyi spryamovanosti yikh diyalnosti [Agroholdings in Ukraine and strengthening the social orientation of their activities]. Ekonomika APK [Ekonomika APK], 7, 5-21. [In Ukr].
Ofis Radnyka z pytan silskoho hospodarstva Posolstva Korolivstva Niderlandiv v Ukrayini (2019). Rynok kvitiv ta dekoratyvnykh roslyn v Ukrayini [Flower and ornamental plant market in Ukraine]. Retrieved from: https://www.agroberichtenbuitenland.nl.
Porter, M. (2020). Konkurentna stratehiya. Tekhniky analizu haluzey i konkurentiv [Competitive Strategy. Techniques for Analyzing Industries and Competitors] (N. Koshmanenko, Trans.). Kyiv : Nash Format.
Sava, A. P. (2017). Yevropeyskyy dosvid rozvytku silskykh terytoriy: vyvchennya mozhlyvostey dlya Ukrayiny [European experience in rural development: studying opportunities for Ukraine]. Visnyk Akademiyi pratsi, sotsialnykh vidnosyn i turyzmu [Bulletin of the Academy of Labor, Social Relations and Tourism], 2, 83-85. [In Ukr].
Sydoruk, B. O., Dovhan, O. M. (2016). Osoblyvosti provedennya otsinky vykorystannya pryrodno-resursnoho potentsialu ahrosfery na rehionalʹnomu rivni [Peculiarities of assessing the use of natural resource potential of the agrosphere at the regional level]. Podilskyy visnyk : silske hospodarstvo, inzheneriya, ekonomika [Podilian Bulletin: agriculture, engineering, economics], 3 (24), 201-210. [In Ukr].
Sokolenko, S. (2002). Vyrobnychi systemy hlobalizatsiyi : Merezhi. Alyansy. Partnerstva. Klastery [Production systems of globalization: Networks. Alliances. Partnerships. Clusters]. Kyiv : Lohos. [In Ukr].
Albrow, M., King, E. (1990). Globalization, Knowledge and Society. SAGE Publications
Bathel, H., Conserva, N. Globalization and Institutional Change in Italian Industrial Districts. URL : https://www.researchgate.net/publication/325640461_Globalization_and_Institutional_Change_in_Italian_Industrial_Districts
James, P., Steger, M. B. (2014). A Genealogy of ‘Globalization’: The Career of a Concept. Globalizations, 11, No. 4, 417–434.
Levitt, T. (1983). The Globalization of Markets. From the Magazine. Retrieved from: https://hbr.org/1983/05/the-globalization-of-markets.
Held, D.; Goldblatt, D.; McGrew, A.; Perraton, J. (1999). Global Transformations Cambridge: Polity Press.
Leadership at a Time of Transition and Turbulence - A conversation with Peter Sutherland KCMG. Retrieved from: https://www.gresham.ac.uk/watch-now/leadership-time-transition-and-turbulence-conversation-peter
Reid, M. S., & Jiang, C. Z. (2012). Postharvest handling systems for floral crops. In: A. A. Kader, ed. Postharvest Technology of Horticultural Crops, 297–306.
Sen, S., Raju S. (2006). Globalisation and Expanding Markets for Cut-Flowers: Who Benefits? Economic and Political Weekly, 41, No. 26, 2725-2731.
DOI: https://doi.org/10.35774/ibo2024.03-04.042
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
